• Data infrastructure giving you heartburn?

    Working with complex legacy data infrastructure can be overwhelming, uncertain, and scary.

    I enjoy working with clients and teams to light the way to predictable outcomes and revenue impact. I specialize in scoping and building scalable data infrastructure, bringing order to messy systems, and translating priorities and insights across technical and business teams.

    I've worked in this area across disciplines including revenue operations, sales engineering, CRM consulting, data engineering, and team management. Data titles vary enormously between fields and companies, so I just call myself a data architect nowadays.

    Whether you need a fresh set of eyes on a data challenge, an extra pair of hands for implementation, or someone to bridge the gap between technical teams and business leaders, I’d love to talk.

  • What I do

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    Data Strategy & Analytics

    • Turn complex data into clear insights for product teams, marketing, sales, and executives
    • Specialization in top-of-funnel and product analytics
    • Build dashboards, metrics layers, and data models that people actually use
    • A deep love of flowcharts and visual representation of ideas (as anyone who has seen me with a Zoom whiteboard will tell you!)
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    Implementation & Data Engineering

    • Implementation consultant since 2013, with a frequent focus on CRM solution architecture. I have over seven years experience as a Salesforce consultant and archiect and have worked extensively with Hubspot and most of the rest of the RevOps stack as well.
    • Design and execute data migrations and system integrations
    • Clean and structure data within warehouses (dbt, SQL), CRMs, or custom pipelines
    • Support implementation rollouts for new tools or analytics stacks
    • A network of experts for larger projects
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    Stakeholder Engagement

    • Facilitate alignment across teams (because tech problems are often people problems)
    • Help stakeholders with decision-making through data storytelling and clarity
    • Gather requirements across teams and reduce silo syndrome
    • Negotiate conflict between teams when priorities differ
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    Let's be in touch!

    I look forward to chatting.

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