Data Consulting - Martin's website

Data's a mess?
Join the club.

I help teams make sense of messy data, align on goals, and move forward with clarity.
Over the years, I’ve worked across sectors—tech startups, education, marketplaces, social impact orgs—and I’ve worn a lot of hats:
Data analyst + Data Engineering Manager (Wonderschool)
Implementation + Operations consultant (Freelance)
Solution architect (KELL Partners)
Salesforce consultant (Exponent Partners)
Revenue Operations Consultant (Go Nimbly)
Team Lead (Wonderschool + REC)
I don't call what I do "Salesforce consulting", "data engineering", or "analytics engineering". Problems morph and evolve as you scope them out. Fundamentally, I call myself a data consultant.
No matter the title, my focus has always been the same: Bridge the gap between people, data, and action.

Whether you need a fresh set of eyes on a data challenge, an extra pair of hands for implementation, or someone to bridge the gap between technical teams and business leaders, I’d love to talk.
What I do
Data Strategy & Analytics
Turn complex data into clear insights for product teams, marketing, sales, and executives
Specialization in top-of-funnel and product analytics
Build dashboards, metrics layers, and data models that people actually use
A deep love of flowcharts and visual representation of ideas (as anyone who has seen me with a Zoom whiteboard will tell you!)
Implementation & Data Engineering
Implementation consultant since 2013, with a frequent focus on Salesforce solution architecture
Design and execute data migrations and system integrations
Clean and structure data within warehouses (dbt, SQL), CRMs, or custom pipelines
Support implementation rollouts for new tools or analytics stacks
A network of experts for larger projects
Stakeholder Engagement
Facilitate alignment across teams (because tech problems are often people problems)
Help stakeholders with decision-making through data storytelling and clarity
Gather requirements across teams and reduce silo syndrome
Negotiate conflict between teams when priorities differ
Let's be in touch!

I look forward to chatting.

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Data's a mess?

Whether you need a fresh set of eyes on a data challenge, an extra pair of hands for implementation, or someone to bridge the gap between technical teams and business leaders, I’d love to talk.

What I do

Data Strategy & Analytics

Implementation & Data Engineering

Stakeholder Engagement

Let's be in touch!